Freeview HD Sales Hit 1.2 Million

Freeview has announced that sales of its high-definition (HD) enabled TVs and set-top boxes have hit 1.2 million.

According to the company, in the nine months since its launch, Freeview HD is now watched in an estimated 642,000 homes around the UK, thanks in part to a surge in sales over the Christmas period.

Freeview said that, during the week after Christmas, week-on-week sales for its HD-enabled TVs shot up by 378 per cent. Sales for the company’s Freeview+HD recorders also surged in the period, up 118 per cent on the previous week.

In December, the company explained, Freeview HD TVs accounted for 22 per cent of the iDTV market.

Freeview’s Managing Director Ilse Howling said: “Reaching this milestone within the first year of launching Freeview HD is a great achievement. We know from talking to Freeview viewers that having high definition is becoming the standard when considering what type of equipment to buy.”

“As Freeview HD continues to roll out to new areas of the UK this year, it’s exciting that Freeview can meet this need by offering quality HD channels without a subscription.”