Motorola last night aired a 60 second Super Bowl advert of its upcoming iPad rival, the Xoom tablet.
Called 'Empower the People', the ad is based on a Macintosh advert released by Apple in 1984, in which the company protests against the Big-Brother like existence depicted in a dystopian novel by George Orwell.
In the new Motorola ad, the company protests against the drone like existence that Apple has brought about with its iPad tablet device. Motorola portrays its Xoom tablet as the saviour of mankind, destined to free humans from this existence.
The ad, which begins with the tag line “2011 looks a lot like 1984”, shows a normal looking bloke with a Motorola Xoom, trying to locate a florist on his tablet. Guided by the navigation tool, the man passes hordes of white hooded human who are wearing iPod head-phones.
As the ad draws to a close, Motorola highlights some features on the Xoom that are absent from the iPad.
"Motorola Zoom with Google, the world's first Android 3.0 tablet," the ad finishes.