Microsoft and UK games retailer GAME will team up to allow customers to buy digital Xbox 360 content in-store, a move that will allow those who don't have access to credit cards to buy content from any GAME high street store.
While the official GAME website has yet to publish any details of the agreement, MCV reports that the deal means that gamers can get a card on which a DLC (downloadable content) code can be printed to buy a wide range of content.
Already 40 GAME stores (no Gamestation for now) have been included, all of which carry stand alone Xbox Live arcade title as well as some additional downloadable content; the cheapest DLC costs just £2.04 and customers will be able to trade-in older titles and will earn reward card points.
Microsoft UK's general manager of retail sales and marketing Neil Thompson commented that the company was "excited to offer this program to UK consumers as we see this as an innovative opportunity to work with GAME in delivering Xbox 360 owners yet another highly attractive choice at retail.”
The deal will also allow parents to be in charge especially after news report of a parent having to fork out £1000 on Xbox Live Arcade. Instead of paying for 2100 points which can be easily spent, titles can be purchased individually.