Social gaming is big news, with gamers on all platforms queuing up to play one-upmanship with Achievements, Trophies, and points - and start-up 'social platform' Raptr has snagged some serious cash to help in its attempts to capitalise on that.
The company, which produces an application that allows gamers on Xbox 360, PlayStation 3, and PC to track their statistics and compare their efforts with friends, has announced receipt of $15 million of investment in its Series B funding round - bringing the total invested in the company to $27 million.
The news comes as Raptr hits the six million registered users mark, and continues to add new users at the rate of 750,000 a month - helped by the launch of a companion iPhone app that allows users to see what their friends are playing on the go.
"Along with the user growth of our application, we’re also now reaching over a million unique visitors a day on our website," chief executive Dennis Fong claimed in a statement, "and have expanded our presence into the mobile arena."
The company is likely to find itself facing stiff competition in the market in the near future. Microsoft's recently-launched Windows Phone 7 platform includes Xbox Live support that duplicates some of Raptr's features - although lacks cross-platform support - while beleaguered streaming media expert RealNetworks recently declared social gaming as one of its few growth areas.
That doesn't appear to be affecting Raptr's popularity in the short term, however - and as this infographic shows, the company is churning through the data provided by its rapidly growing user base at a rate of knots.