A Sony marketing account on Twitter was duped into re-tweeting a 40 digit jailbreak code that for the PlayStation 3 gaming console.
The official Sony PS3 twitter account belongs to a fictional character, Kevin Butler, that Sony made-up to become its spokesperson. So when New York based software engineer Travis La Mar posted the metldr key PS3 jailbreak code on Butler's account as an act of defiance, he expected the company to ignore the tweet.
But the unwitting Butler account re-tweeted the post with an added a joke about the game Battleship.
"Lemme guess... you sank my Battleship?" it said.
And, despite Sony quickly cottoning on to what had happened and deleting the post, that re-tweet was, of course, re-tweeted over and over again.
Le Marr later posted a TwitPic of Butler's tweet, complete with the phrase "My life is complete. Sue yourself, Sony".
“I posted the Key online because I'm a huge believer in the fact of if you buy a piece of hardware, it's yours. I posted it to encourage hardware freedom.... I didn't post the key to condone piracy in any way,” Le Mar said in a statement to PC Mag.