Middle-aged men and women are the group most likely to turn to the internet in search of true love, research has revealed.
According to a research conducted by Oxford Internet Institute (OII), men and women aged between 40 and 69 were most likely to turn to online dating platforms looking for love. Meanwhile 36 percent of the people of the same age group claimed to have found their current partners online.
The survey, by the Oxford Internet Institute, which interviewed 12,000 international couples, also revealed that around one in three internet users had visited an online dating website at one point of their lives.
The OII also said that 6 percent of the people claimed to have visited online dating websites in 1997 but by 2009, that number had increased to 30 percent with 15 percent finding their current partners through an online dating website.
Dr Bernie Hogan, research fellow at the OII who took part in the research, said in a statement to The Press Association (opens in new tab) "Finding your partner online was once regarded as a bit of a novelty, but this survey suggests it has become a common if not dominant way of meeting new partners, particularly if you are between 40 and 70 years old.”