Apple has introduced a new subscription based service for magazines, newspapers, music and video apps on its App Store, based on the digital subscription model launched with News Corp's 'The Daily' iPad app.
The company said that app publishers will be allowed to decide the price and the length of the subscription, which can be paid for over the new payment system used for apps on iPhone, iPod Touch and iPad.
Under the App Store Billing System, when Apple brings a new subscriber to the App they will take a 30 per cent share, should the publisher bring a new or existing customer then they keep 100 per cent of the takings.
The company will allow publishers to market their subscription based apps externally on their websites and other mediums. Although Apple has barred publishers from having in-app links to other purchases outside the app.
Apple CEO Steve Jobs, who is on a medical leave, said in a statement “We believe that this innovative subscription service will provide publishers with a brand new opportunity to expand digital access to their content onto the iPad, iPod touch and iPhone, delighting both new and existing subscribers.”