By launching its One Pass service only 24 hours after Apple's in-app subscription service, Google is making it clear that it wants to compete more aggressively with its arch rival even if it means making less money in the short run.
Google is taking only a 10 per cent cut on each subscription compared to 30 per cent for Apple. This will encourage publishers to get a foot on each platform and evaluate which one performs better as well as serving more than one audience.
Google One Pass will use Google's own Checkout payment solution, thereby reducing the cost of transaction. Users will be able to use the same login and password as their Gmail account to pay for any transaction meaning that the whole process can be carried out using a single sign-on.
One Pass is platform agnostic as Google's Lee Shirani, director, business product management, Google Commerce, doesn't even mention Android or Chrome OS once.
Instead, it refers to mobile OS and says that it will also offer payments in mobile apps where permitted, hinting at possible One Pass system for other platforms.
One Pass is more flexible than the competition; Google says that publishers will ultimately have control over how users will pay and access content.
This means that they can sell auto-renewal for any length, individual articles, multiple-issue packages, metered content, coupon-based contents etc. For more details about how Google One Pass works, check the short video below.