Apple To Offer Higher Audio Quality On iTunes

Apple is reportedly in talks with record labels to offer songs on iTunes in a higher quality format, a music executive has revealed.

According to CNN, Apple, along with other digital retailers, might soon start offering the higher quality song downloads at a premium rate.

When a song is originally recorded, it is usually in 24-bit high-fidelity audio format. However, when the song is compressed on a CD or sent to digital retailers, the quality is dropped to 16-bit. Digital retailers often compress the song again to lessen the time taken to download the song, bringing down the song quality even more.

There are not many devices out there that support 24-bit audio, but Jimmy Iovine, the chairman of Universal Music Group's Interscope-Geffen-A&M record label, believes that working closely with the industry could allow consumers to listen music as it was meant to be.

“We've gone back now at Universal, and we're changing our pipes to 24-bit. And Apple has been great. We're working with them and other digital services, download services, to change to 24-bit. And some of their electronic devices are going to be changed as well. So we have a long road ahead of us,” Iovine said, at a news conference for the launch of the HP Touchpad.