Google adds new algorithm to block content farms

Back in January, Matt Cutts used the Official Google Blog to tell "content farms" that the websites were imperfecting Google's search, and that it would be blocking them out sometime during the year. It took just about a month, but yesterday, Amit Singhal and Cutts posted again on the Official Google Blog to say that Google had altered its algorithm to take out the "low-quality" content.

"…We hear the feedback from the web loud and clear: people are asking for even stronger action on content farms and sites that consist primarily of spammy or low-quality content," Cutts wrote back in January. "We take pride in Google search and strive to make each and every search perfect. The fact is that we’re not perfect, and combined with users’ skyrocketing expectations of Google, these imperfections get magnified in perception. However, we can and should do better."

The new changes in Google's algorithm will impact just about 12 per cent of its listings, which is pretty huge in terms of what most of the other changes impact. The low-quality snuffout is currently only for the United States, but the changes are likely to eventually rol lout worldwide.

"Many of the changes we make are so subtle that very few people notice them," Singhal and Cutts wrote. "But in the last day or so we launched a pretty big algorithmic improvement to our ranking—a change that noticeably impacts 11.8 per cent of our queries—and we wanted to let people know what’s going on."

"This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful," the pair continued. "At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on."

Google also specifically stated that the altered algorithm was not due to user data from a recent Chrome extension the company released last week. The new extension was created to allow Chrome users the ability to block out specific websites that they don't want to see in Google's search results.

Regardless of the company's reasoning, it was pretty much a good move all the way around. Unless you're a content farm.