Online retail giant Amazon has announced its plans to open an online store to offer apps for Google's Android mobile operating system.
According to Bloomberg, the company hasn't revealed when they will be opening the store, but it is rumoured that it could even be this month. The retailer will keep 30 per cent of the revenue generated from sales.
Amazon's app store will rival Android Market, the official Android app store owned by Google. Unlike Apple's iOS platform, anyone can open an Android app store.
The company believes that there is a huge market to be tapped in to, as many users are apparently getting tired of Google's Android store which they find too cumbersome. Amazon's app store will be competing with more than 30 other online stores that are offering Android apps.
Research published by Booz & Co. predicted that the online app market had the potential to be worth $40 billion by 2014 compared to a figure of $14.3 billion last year.
Aaron Rubenson, the head of Amazon's upcoming app store, stated, “The challenge that it creates for the Android ecosystem is it can be hard to find the products that are relevant to you. We’ve spent years developing an e-commerce platform that helps customers find relevant products amidst a massive selection.”