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Angry Birds flutter to Facebook

Rovio, the Finnish gaming company behind the smash hit Angry Birds, says that the record-breaking game would be seeing a "collaborative" spin-off on the Facebook social network. The game is also being ported to gaming devices like Nintendo's Wii and Microsoft's Xbox 360; there is already a PlayStation Network game available.

"There will be completely new aspects to it that just haven't been experienced in any other platform," Rovio boss Mikael Hed told Wired UK in an extensive profile of the company. "The pigs will have more of a prominent role," he said, due to the Facebook version's 'collaborative nature'.

The Helsinki-based developers are also planning on expanding the Angry Birds universe outside of the two-dimensional strategy genre, as Rovio is planning on venturing into racing games and other sporting-based games.

"We're building an integrated entertainment franchise where merchandising, games, movies, TV, cartoons, and comics all come together," Peter Vesterbacka, Rovio's business head, told the technology magazine. He later called Rovio 'Disney 2.0'.

"Look at how Disney got started," Hed added. "Steamboat Willie created Mickey Mouse, then they added more characters. You can see the same pattern today, but everything is happening much, much faster. Other brands used to build recognition over the course of decades. We've done it in one year."

Would you wear an Angry Birds tee-shirt?