Film studio Warner Bros. has kicked off a film rental service on Facebook, delivering a single movie to the notworking site's US users
Through the Facebook page of a Batman film called Dark Knight users based in the United States can also choose to watch the caper crusader's romp for a three-dollar fee. The fee is paid in Facebook's virtual currency, called Facebook Credits.
Users coughing up the fee can have the film streamed to their connection and have 48 hours to watch the whole thing. So far, Dark Knight far it's the only film on offer but the roster is likely to grow in the coming weeks, with further territories likley to be added later too.
Naturally Facebook users can comment on and choose to 'like;' the film too.
"Making our films available through Facebook is a natural extension of our digital distribution efforts," Thomas Gewecke, president of digital distribution at Warner Bros. enthused. "It gives consumers a simple, convenient way to access and enjoy our films through the world's largest social network."
The scheme is possibly the best way Facebook has yet found to promote the use of its virtual currency.
Shares in digital distribution companies Hulu and Netflix fell today as investors started to realise the implications of the move and got on the blower to their dealer sharpish.