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Apple iPad 2 Pricing Force Rivals To Postpone Tablet Launch

Apple's surprising decision to cut the price of the iPad by as much as 20 per cent ahead of the launch of the iPad 2 later this week as well as the decision to stick to the current price point for the iPad 2 have apparently caused tablet vendors to reassess their current strategy.

Digitimes' Monica Chen says (opens in new tab) that up to three notebook brands will postpone the launch of their tablet PC until they redesign specifications and reduce costs in order to be more competitive with the iPad 2.

Delays of up to two weeks can be expected and there are chances that some products that have been already announced, either at CES 2010, MWC or CeBIT might not even appear in the channel.

Digitimes mentions that Acer is planning to avoid the launch of the iPad 2 and may develop a new netbook / tablet PC that will allow it to counter the iPad 2.

Vendors are now finding themselves forced to compete with a cheaper iPad with less features but also with a more expensive iPad 2 that is more than a match to their products thanks to its thinner and lighter chassis as well as the added camera, the dual core GPU and CPU.

Several sources have told Digitimes that it would be a very good result if non-Apple devices manage to grab more than 20 per cent of the global tablet market.

Désiré Athow
Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.