Research In Motion's claim that its upcoming BlackBerry PlayBook tablet is for business users received another knock today with the news that it has signed a deal with 7digital to put a music store on the device.
Although terms of the deal weren't part of the announcement, it is known that the 7digital-powered music store will come pre-loaded on all PlayBook devices, giving users access to the company's entire catalogue of 13 million high-bitrate MP3 files.
"We’re really excited to be working with RIM to bring the 7digital experience to the BlackBerry PlayBook," enthused 7digital's chief executive Ben Drury. "RIM has created an incredible tablet with premium multimedia features and together we are delivering a truly exceptional music experience for mobile users, offering content that is extremely easy to discover, purchase and use."
"The 7digital Music Store is a perfect complement to the high-performance BlackBerry PlayBook, providing users with fast searches and downloads, and a slick interface that makes it very easy to discover, purchase and enjoy music," RIM's Alistair Mitchell claimed, continuing the mutual appreciation society theme. "We are thrilled to be working with 7digital to provide BlackBerry PlayBook users with access to an amazing catalogue of 13 million tracks."
The new music store, which will be previewed at the South by South West conference, also known as SXSW, in Texas this week, is a nice addition to the PlayBook's feature list - but goes somewhat against the company's claims that the tablet will be a business tool rather than an expensive toy.
Between the name PlayBook and the inclusion of a music store, it looks like RIM might be going for the lucrative gadget enthusiast market after all.