The Mayor of London has launched a new online and mobile tool that will let Londoners report 'grime-crime' in the Olympic city.
The app, launched under the Love Clean London scheme, will let users upload images and texts to an interactive map of London, allowing the authorities to deal with problems like illegally dumped rubbish or defaced buildings more quickly. Users will also be able to track the actions being taken following their report.
The new initiative is already being tried in Lewisham and is now available in Richmond, Greenwich, Sutton, Croydon, Merton and Haringey.
Councils participating in the initiative will receive email alerts whenever something new is reported based on a GPS signal.
Users can report incidents via the new service online, they can download a free application for their mobile or make notifications by text message. The Mayor launched the app ahead of the London Olympics 2012 in order to keep the city 'grime free' when the world event takes place.
Mayor Johnson said while launching the app in Richmond, “Love Clean London gives people an easy way to report a discarded mattress or an outbreak of graffiti, helping their boroughs to direct finite resources where they are most needed.”
“In tough financial times, this smart use of technology can deliver genuine savings whilst encouraging people to take an active pride in their local environment,” he added.