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Apple iPad 2 To Fuel Tablet Growth Says Research

The new iPad 2 is likely to be one to benefit from the ferocious growth in the field of tablets according to a survey carried out by analyst firm Changewave.

The company carried (opens in new tab) out a survey in February, before the launch of the iPad 2, using a sample of 3091 consumers and queried them about tablet demand.

More than one in four of the respondents, 27 per cent, said that they will buy a tablet device in the future, an increase of two per cent over the previous survey carried out three months earlier.

Five per cent of the respondents said that they would like to purchase one within the next 90 days, meaning that the remaining 22 per cent may delay their purchase decisions until the second half of the year.

Apple and its iPad family remains the preferred option when it comes to tablet brand with 82 per cent of the market, far ahead of Motorola XOOM (4%), The RIM Playbook (3%) and the Samsung Galaxy Tab (3%).

One of the factors that explain why the iPad still remains the overall favourite is that the satisfaction rating of the tablet amongst existing customers is extremely high; 95 per cent of owners are either very satisfied or somewhat satisfied.

Changewave survey also highlighted the very real danger of tablet cannibalization for other product segments. More customers are deciding to put off, delay or cancel purchases of eReaders, laptops or netbooks because they have purchased a tablet.

Désiré Athow
Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.