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Google To Preview Social Networking Platform At SXSW Conference?

There are mixed reports about whether Google will preview a new social networking platform at the South by South West interactive conference in Austin, Texas.

Technology blog ReadWriteWeb claims that Google will take another shot at social networking with the Google Circles, which will let users share photos, videos and status messages with their friends.

According to the blog, the platform could well be previewed during an ACLU event at SXSW, and is the brainchild of Chris Messina, the creator of popular social software and Jonathan Sposato, the CEO of photo-sharing website PikNik, which was acquired by Google last year.

All Things D has since reported a Google representative saying that it will not be launching any social networking platform at the on-going media conference. The spokesperson would not comment though on whether something called Google Circles might be in development.

ReadWriteWeb's Marshall Kirkpatrick suggests that Circles will be designed to understand with whom and what people want to share. The platform will have privacy at its core and will be compatible with all the latest web standards.

Google's last attempt at social networking, Google Buzz, had ended up in a privacy disaster with users and privacy champions clamouring to sue Google. It remains to be seen how Google chooses to tackle the competition from social networking giant Facebook.