International Business Machines has launched a new initiative called 'Smarter Commerce' that will offer companies a mix of software and consulting to improve their e-commerce platforms.
The software comprises of IBM's own WebSphere Commerce platform combined with the software it obtained with the acquisitions of Unica, Sterling Commerce and Coremetrics.
IBM plans to offer companies a single platform for mining users' social and personal preference to offer a personalised online shopping experience. The Big Blue also plans to offer the software online and on mobile devices.
“As with traditional commerce, the customer is at the center of all operations. Smarter commerce turns customer insight into action, enabling new business processes that help companies buy, market, sell and service their products and services,” the company explains on its Smarter Commerce web page.
The consulting services being offered by IBM under the Smarter Commerce initiative leverage the company's enterprise class business analytics software, advising businesses on how to buy, sell and market products, thereby enhancing their e-commerce capabilities.
Craig Hayman, General Manager, IBM Software Industry Solutions, said in a statement, “It’s a buyer’s world now. Businesses require a tighter and highly responsive network of suppliers and partners to ensure they deliver the right product or service at the right price, time and place.”