Supermarket chain Morrisons has cut the price of the Nintendo 3DS to a mere £187, a few pounds cheaper than its next cheapest competing retailers, Amazon and Tesco.
The gaming console can be be preordered instore (with a £10 refundable deposit), at any Morrisons store (more details here (opens in new tab)) and a 3DS related competition will allow four people to win a Nintendo 3DS console and the three Nintendo 3DS games, a package worth around £300.
The Nintendo 3DS consoles will be available for collection in store from the 25th of March - its official launch date - and all consoles must be collected by the 31st of March, after which the orders will be cancelled and the £10 deposit refunded.
Expect other retailers - Tesco especially - to slash the price of the 3DS even more or to propose more game bundles. Nintendo's latest portable console uses parallax technology to deliver 3D content without the need of 3D glasses.
More than 100,000 3DS consoles have been pre-ordered already in the UK and many retailers have also put in place exchange/swappage scheme in order to entice existing customers to buy the new console, which had a suggested retail price of £230.
The 3DS is the only 3D console that has yet been announced on the market and many will be waiting to see whether 3D gaming actually picks up.