A number of games have had their launches postponed and one has been indefinitely cancelled out of respect for the victims of the Japanese earthquake and tsunami.
Sony has delayed Friday's release of Motorstorm Apocalypse, the latest episode in the outfit's lucrative rock 'n' roll racer franchise, because it takes place in a post apocalyptic city rocked by natural disasters, flying vehicles and collapsing buildings.
The decision to delay the launch has been made despite the fact that UK shops already have stocks of the game as Sony pointed out in a statement.
"Although we have shipped the game into the channel last week, given that we are able to do so, we have chosen to postpone the launch in the UK. In the meantime we will continue to monitor the situation very closely.
"We are shocked and saddened to see the impact of the earthquake and tsunami in Japan and our thoughts are with all those affected, including our colleagues within the Sony family, living and working throughout Japan.
"We are very conscious of the parallels between these events and the underlying theme in Motorstorm and are doing everything we can to be as sensitive as possible to the situation. Although the game itself is already in distribution, we are ceasing any further shipments and removing as much of the marketing materials as possible."
It's a smart move on Sony's part, as the PR s**t storm which would have ensued had they not pulled the game would have done little to enhance the Japanese electronics giant's already shaky reputation with UK gamers.
Japanese gang-'em-up Yakuza: Of the End has also been delayed and work on Disaster Report 4 has been cancelled altogether for obvious reasons.