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Google To Give Blogger A Makeover

Google's popular Blogger platform will be getting a new user interface, with additional features being added throughout this year, the company has revealed.

According to post made by Blogger product manager Chang Kim, 2010 was a big year for Blogger with hordes of new features like a template designer, comment spam filter and real-time stats being introduced to the platform.

The Google blog post also revealed that Blogger had established itself as one of the biggest blogging platforms and the sixth largest website in the world.

The search engine giant revealed that Blogger users had made more than half a billion blog posts which were read by 400 million active readers worldwide. Google also said that more than half a trillion words have been written on Blogger which is equivalent to 5.3 million novels.

The next generation Blogger user interface, which will be previewed by Google at the ongoing South by South West conference, is based on the Google Web Toolkit, which offers the latest in web technology.

“We’ll also be showcasing our new content discovery feature that lets you uncover interesting and related content based on the topics of the blog you’re currently reading,” Kim wrote on the blog post.