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Virgin Media 100Mb Broadband Service Now Available To One Million UK Homes

Virgin Media has announced this morning that it now has the capacity to service more than one million homes with its 100Mbps broadband service, the fastest in the UK and expects the complete roll out of the service to be done in roughly 15 months.

Dozens of other locations are expected to receive 100Mbps connectivity by September 2011 according to a schedule released this morning by Virgin Media (pdf here (opens in new tab)). By mid 2012, all 13 million households - roughly half of the residences in the country - currently serviced by the cable provider will get access to the ultra high speed broadband.

Jon James, executive director of broadband at Virgin Media said that "When we finish the roll-out of 100Mb across our network, half the country will have access to ultrafast broadband. That’ll be six years ahead of EU targets."

Crucially, Virgin Media is well ahead of its main competitor, BT, which committed to reaching out to two thirds of the UK households within 2015. Virgin Media could leverage its strategic advantage and a three year lead to launch its own Wi-Fi network or even challenge BT with a wholesale Wi-Fi & cable offer.

The 100Mbps deal (opens in new tab) carries a suggested retail price of £45 per month when purchased as a stand alone product and comes with a SuperHub that is capable of delivering up to 400Mbps in the future, has GbE connectors and 802.11n Wireless.

That said, there are other ways of driving the cost down; taking a bundle (phone, TV and mobile) is one, going through dedicated channel partners who often offer steep discounts.

Désiré Athow
Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.