Google owned YouTube has acquired Ireland based digital video technology firm Green Parrot, in a bid to bring cutting-edge video quality improvement technology to the popular video sharing platform.
Green Parrot, which was founded in 2005 by professor Anil Kokaram of the Engineering School of Trinity College in Dublin, offers video processing technology capable of improving the look and quality of videos.
YouTube said that some of the most popular videos on the platform had poor quality as they were shot using a low-quality cameras on mobile phones and video recorders.
“What if there was a technology that could improve the quality of such videos -- sharpening the image, reducing visual noise and rendering a higher-quality, steadier video -- all while your video is simply being uploaded to the site? You can imagine how excited we were when we discovered a small, ambitious company based in Ireland that can do exactly this,” the company said.
YouTube said in a blog post that Green Parrot's technology uses less bandwidth and improves playback time while improving the quality of the video.
The company's technology has been used in blockbuster motion pictures like The Lord of the Rings and X-Men, YouTube said. Green Parrot's team will move to YouTube's offices in California. Financial details of the acquisition were not disclosed.