Apple Sues Amazon For Calling Service 'Appstore'

The US launch of the Amazon Appstore for Android has been marred by a trademark infringement lawsuit over its name filed by iPhone maker Apple.

Apple filed a lawsuit against Amazon on March 18th, alleging that it is using Apple's 'App Store' trademark to name its new mobile software developer program, according to Bloomberg.

The term 'Appstore' used by Amazon is seen as a trademark infringement and constitutes unfair competition by Apple, which has demanded unspecified damages.

“Amazon has begun improperly using Apple’s App Store mark in connection with Amazon’s mobile-software developer program,” an Apple spokesperson said, adding that the company is also using Apple's App Store trademark to name its mobile software download service.

Apple claims that it had contacted Amazon three times before filing the lawsuit, asking it to change the name as it might be confused with Apple's own iTunes App Store. Apple's App Store has been a real money spinner with more than 10 billion app downloads so far.

“We’ve asked Amazon not to copy the App Store name because it will confuse and mislead customers,” Apple said.

Amazon's Android Appstore, which launched today in competition to Google's Android Market, is offering the exclusive Angry Birds Rio mobile game free for the first 24 hours.