Apple dropped a bombshell by announcing that the iPad 2 would cost as little as £399 including VAT, that's £30 less than the previous iPad v1 and most importantly, it is under the psychological £400 price point.
The other iPad 2 tablets will be sold cheaper than the previous equivalent iPad models; the two other non-3G models will cost £479 and £559 for the 32GB and 64GB models; they retailed for £499 and £599 respectively before.
The 3G models cost £499, £579 and £659 for the 16GB, 32GB and 64GB; that's a small but welcomed saving from the £529, £599 and £699 Apple was charging before.
In comparison, the US prices haven't changed which means that Apple may be fearing the competition or, more prosaically, may have decided to adjust the price because the British Pound Sterling has significantly risen against the US Dollar over the past year.
Apple confirmed earlier today that it will sell the iPad 2 in 25 more countries on Friday with the tablets going on sale at Apple retail stores and selected Apple Authorised resellers at 5pm local time; in addition, interested customers will be able to order the tablet from Apple Store online from 1am GMT.
The iPad 2 was launched only three weeks ago and more than one million units have apparently been sold by now; Apple hasn't delivered any updates with regards to sales figures.