After months of bickering, it seems BSkyB has decided to participate in the BBC-backed YouView project, to offer content for the upcoming IPTV platform.
BSkyB had actively tried to get the government to block the service, citing anti-trust violations and its adverse impact on competition.
The broadcaster was among the 16 companies whose names were announced at the MediaGuardian Changing Media Summit as the likely content providers for the service when it launches early next year, The Guardian reported.
“We already distribute Sky content across a wide range of platforms. It makes sense for us to continue to explore new ways of reaching customers, but it's too early to say at this stage whether we'll offer a service over YouView,” a Sky spokesperson said in a statement.
The other firms whose names were announced alongside Sky's include LoveFilm, Blinkbox, Film4oD, Guardian News & Media, Blinkx, Golant Media Ventures, IndieMoviesOnline, Pushbutton, Radioplayer, Stream UK, STV, Travel Channel, Tvinci, UTV and woomi.
The content providers will be formally invited by YouView to decide whether they want to offer content for the platform later this year. YouView informed that it was working with 29 companies to make the much-delayed platform ready for launch by next year.