Thousands of gamers formed queues at midnight yesterday outside HMV, GAME and other stores across the UK, to be among the first to buy Nintendo's 3DS hand-held 3D console.
The Japanese game maker also hosted a lavish 3DS launch party In London's Bishopsgate, which was graced by the likes of Jonathan Ross and musician Plan B.
Nintendo claims that over 1000 stores in the UK opened at midnight for the launch, with the main event being at HMV's flagship store in Oxford Street. According to MCV, 482 GAME and Gamestation retail stores opened their doors at midnight to Nintendo fans, before also opening early this morning.
Nintendo seems confident that it will be able to fuel user-demand for the 3DS over the weekend. The company said that it has more 3DS devices in stock than any other product in its history.
Neil Ashurst, the head of PR for GAME said, “Our GAME and Gamestation stores saw hundreds of gamers queue up to finally get their hands on the Nintendo 3DS. The feedback we’ve had is that the 3DS really does live up to all the expectations and we expect that to continue over the weekend as people show their friends how amazing it is.”
The device, which offers 3D gaming without glasses, was already a hit before its launch, with Amazon.co.uk confirming that the 3DS was the most pre-ordered gaming console ever.