The iPad 2 tablet looks like the most likely Apple product to crack open the enterprise segment for the Cupertino-based company after it exited the server segment late last year.
Indeed, the emergence of the first iPad caused Cisco and Research in Motion to launch their own tablets, the Cius and the Playbook respectively, as they scrambled to fill a gap in their product portfolio.
Apple though still has a massive first-timer advantage over the competition as it single handedly revived a category that had, until now, been left in the dark after failed attempts by Microsoft to popularise the concept of Tablet PC.
There are numerous good reasons why the iPad 2 now makes sense for businesses and we'll explorer five of the most obvious ones.
The iPad 2 is already the poster boy of the consumerisation of technology in the business world, a product that has been embraced massively by end-users and early adopters who have then started to push it within the realms of enterprise.
The fact that the device is already popular with consumers removes a very important roadblock to the roll out of the iPad 2 in companies; after all, users are more likely to use a product they're already acquainted with.
The iPad 2 is now cheaper than ever before and ironically, Apple which is often criticised for its pricing, doesn't charge a premium for so-called enterprise products. A 16GB Wi-Fi iPad 2 will cost £399 including VAT for individuals and large corporations; the cheapest tablet device - the Latitude XT2 - for enterprise at Dell costs a rather steep £1500 in comparison; swapping a tablet hybrid for an iPad 2 may help businesses save big money at a time where IT budgets are tight.
For small businesses, Apple has set up a new service called Joint Venture which is designed to help small business users use their Mac, iPhone and iPad to improve the way their businesses run. At £379 per year to support up to five systems (when purchasing a new Mac), this equates to just over £11 per month per seat, which is quite a bargain.
Then there's the sheer number of business apps that have been developed over the past 12 months since the iPad was launched. Business applications such as iWork for iPad, Citrix's GoToMyPC for iPad, Dragon Dictation, Filemaker Go or Wyse's Pocket Cloud pro make the iPad more attractive than ever for businesses and individuals working remotely alike.