Google has updated its Android Market with in-app payment features, opening up a new revenue line for Android developers.
The feature, which was previously only present in Apple's iOS platform, will let Android developers offer apps that allow users to purchase content from within the app. Apple has been offering in-app purchases for iOS apps since 2009, which has proved highly lucrative for both Apple and iOS developers.
In a post on the Android Developers Blog, Eric Chu, of the Android Developer Ecosystem said, “Today, we're pleased to announce the launch of Android Market In-app Billing to developers and users.”
“As an Android developer, you will now be able to publish apps that use In-app Billing and your users can make purchases from within your apps.” he added.
Google said that developers will be able to further monetise their operations by offering try and buy features, offer virtual goods, upgrades and introduce other billing models of their own choice.
Some of the apps that will come equipped with the new in-app payment system include Tap Tap Revenge by Disney Mobile; Comics by ComiXology; Gun Bros, Deer Hunter Challenge HD, and WSOP3 by Glu Mobile; and Dungeon Defenders: FW Deluxe by Trendy Entertainment.