Google has implemented a new feature on its search engine which will allow users to share recommendations with their friends and contacts, very much like the Facebook 'likes' feature.
According to Google, +1 is shorthand for "this is pretty cool" or "check it out!" The new Google +1 feature will let users who are logged in to their Google account recommend search results to their chat buddies or contacts.
Visitors to Google search will also be able to view search results that have been recommended by their friends. All the recommendations made via +1 will be public, Google said, adding that users will be able to manage their recommendations from the Google Dashboard.
“The beauty of +1’s is their relevance—you get the right recommendations (because they come from people who matter to you), at the right time (when you are actually looking for information about that topic) and in the right format (your search results),” Robert Spiro, a product manager at Google, said in a statement.
The search engine giant said that soon the +1 feature will be able to incorporate recommendations from connections on social networking platforms like Twitter. In order to start +1'ing, users would need to create a Google Profile or update their existing one. The new feature is still at an experimental stage and will be rolled out slowly in English on Google.com.