Micro-blogging platform Twitter has removed the QuickBar from its iPhone app with its new update, following user backlash.
The QuickBar, which was added to the iPhone in early March, showed users a single random trending topic, sponsored or organic, outside their Twitter streams. The QuickBar appeared glued to the top of the screen.
After receiving negative feedback about the new tool and requests to remove it, Twitter updated the app so that the QuickBar became invisible when users scrolled down. However, users were still not satisfied and wanted Twitter to remove it completely, a demand to which the company has finally succumbed.
In a blog post, Twitter said that the QuickBar feature was 'originally conceived to help users discover what’s happening in the broader world beyond people they already follow.'
“Rather than continue to make changes to the QuickBar as it exists, we removed the bar from the update appearing in the App Store today. We believe there are still significant benefits to increasing awareness of what’s happening outside the home timeline,” the company said.
Twitter maintained that the user statistics for the QuickBar feature were quite high and it will continue to come up with innovative new features.