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Larry Page Takes The Reins As Google CEO

Google co-founder Larry Page has resumed the role of CEO of the world's largest search company, having started work yesterday.

Page's appointment as CEO, which was announced on January 20th, comes at a time when the company is staving off competition in various sectors from the likes of Facebook and Groupon, and defending its business interests from a variety of regulatory and legal proceedings.

“Larry will now lead product development and technology strategy, his greatest strengths, and starting from April 4 he will take charge of our day-to-day operations as Google's Chief Executive Officer. In this new role I know he will merge Google's technology and business vision brilliantly,” former Google CEO Eric Schmidt said at the time of the announcement.

Larry Page, who was the CEO of the company before the appointment of Eric Schmidt, is not known for being the public face of Google. That role was assumed chiefly by Schmidt and fellow co-founder Sergey Brin.

However, Page, will not only have to become the human face of Google but people will expect him to reinvent the company to some extent, as he did at the startup. Google now has more than 25,000 employees and earned $29 billion in the last quarter.