In a bid to capitalise on the increase in TVs which allow watching online content, Google is planning a major overhaul of its YouTube platform by bringing new and original online video content of higher quality to people's televisions.
According to a report on The Wall Street Journal, the company is planning to compete with major TV broadcasters and cable channels in the online TV market.
Google is apparently planning to invest close to $100 million on revamping the website to tailor it for viewing on television sets. YouTube executives have said that they want to enable people to "watch YouTube" just as they "watch TV."
The search giant plans to create around 20 dedicated 'channels' on YouTube, based on areas like arts and sports, which will offer new and original content for people to watch on their internet enabled televisions, like any other cable channel.
The company's plans for living room domination will also see Google creating other YouTube channels as well by using the content that is already available on the platform.
Google failed to give any direct comment on the WSJ report but a YouTube spokesperson said, “YouTube saw incredible growth in 2010 and we're excited about the future.”
The move will be a major leap for YouTube from offering user generated content to producing and offering original and engaging content to users. Recent YouTube acquisitions of original web video makers and video quality stabilising technologies suggests that the company is paving the way to realise its plans.