The LG Optimus 2X was launched only three months ago at the CES in Las Vegas and was the launch partner of the Tegra 2 which means that it is a pretty high end smartphone.
We were however quite surprised to see that the handset is already being positioned as a mainstream entry level smartphone, on par with last year's HTC Desire or Samsung Galaxy S, leaving us to believe that this is a deliberate strategy ahead of the launch of future competitors like the HTC Sensation, the Galaxy S II and the iPhone 5.
E2Save is flogging the handset for £20 per month on a 12 month contract with an initial handset cost of £220, which brings the total cost of the Optimus 2X to only £460; put it otherwise, that's under £39 per month over a year.
The contract includes 200 minutes, 1000 texts and unlimited data as well which is decent for a light user. The phone itself is based on the Nvidia Tegra 2 Dual core SoC clocked at 1GHz, comes with a 4-inch WVGA touchscreen display, 1GB RAM, 8GB onboard storage, Wi-Fi, an 8-megapixel camera with the ability to record full HD video content and a front facing camera.
However it runs on Android 2.2 although LG confirmed that it will be upgraded later this year to Gingerbread. How does that compare to the competition; the 16GB iPhone 4 costs £519 and it is reasonable to assume that the iPhone 5 will cost the same at launch.