Sony has decided to cut the prices of its PlayStation Portable console by a record 24 per cent across the eurozone, though for customers in the UK the price remains unchanged.
Towards the end of last week, the PSP’s price tag dropped to a record low of 130 euros from an initial price of 180 euros, whilst in the UK the price remained at 130 pounds, roughly 13 per cent higher.
Following speculation as to why the UK was left out of this recent price reduction, the company released the following statement, “(The European price cut) has been made possible by favourable fluctuations in the exchange rate between the Euro and the Yen. Since we in the UK are vulnerable to two exchange rate calculations, we are not in a position to offer a similar cut in PSP for the UK.”
Earlier this year, Sony lowered the price for the device in the US also, where it costs just 129 US dollars, which is equal to 87 pounds. This price cut was seen by many experts as a strategic measure taken by the company before the release of the much awaited Sony NGP- the next generation portable PlayStation.
However, Sony has always maintained a firm stand when it says that both the NGP and PSP consloes will co-exist in the market after the former is launched.