YouTube has started its live video streaming feature on the platform, allowing users to view live broadcasts from certain content partners on the Google-run website.
In a blog post, the company said that YouTube Live will integrate live streaming capabilities and discovery tools on the video sharing platform, which had previously only been available for one-off events.
Users will be able to browser live content being streamed on YouTube from the YouTube Live page and will be able to add shows to their Google Calendar. YouTube fans will also be able to subscribe to live content from their favourite YouTube live-streaming partners to get notified of upcoming live programmes on the platform.
YouTube also said that it would start rolling out the beta version of the live streaming platform to content partners with 'accounts in good standing' to stream live content on YouTube.
“The goal is to provide thousands of partners with the capability to live stream from their channels in the months ahead. In order to ensure a great live stream viewing experience, we'll roll this offering out incrementally over time,” the company said.
YouTube Live has already started featuring some live programmes including a live digi-tour of its headquarters.