UK parents are worried that easy and fast internet access on smartphones is making it difficult for them to monitor their child's online activities.
According to a survey conducted by Christian charity organisation the Mothers' Union, the availability of internet on mobile phones is exposing children not only to inappropriate advertising but also pornography, parents claim, The Telegraph reports.
The review, titled Commercialisation and Sexualisation of Childhood, revealed that nine out of ten parents believed that their children were growing up too quickly due to the increasing commercial and sexual pressures.
Around 35 per cent of the parents were against the use of direct mobile phone advertising for children with social networking products coming second on the parental blacklist.
Parents are also concerned about the increasing exposure to sex on television. The review comprised of a poll of 1,000 parents, out of which 41 per cent claimed that they had seen TV programmes or advertisements of a sexual nature before 9 PM while around 40 per cent had seen advertisement hoardings on the street which they deemed inappropriate for children.
“Parents are telling us in no uncertain terms that they are worried about the pressures on children to grow up too quickly. It is clear that their concerns have not been created out of a moral panic but from their everyday experience,” Reg Bailey, the chief executive of the Mothers' Union said in a statement.