On Tuesday, networking giant Cisco, made an official announcement that they are going to stop making their small-sized video camera Flip, which could open the door of opportunity for Apple and other smartphone and tablet makers to fill the void.
The Flip camera came with the acquisition of Pure Digital for $590 million, though it doesn't seem to have fitted well into the company’s business strategy.
"We are making key, targeted moves as we align operations in support of our network-centric platform strategy," Cisco CEO John Chambers explained.
"As we move forward, our consumer efforts will focus on how we help our enterprise and service provider customers optimize and expand their offerings for consumers, and help ensure the network's ability to deliver on those offerings."
Apple products, especially the iPhone and iPad, may have contributed towards the downfall of the Flip, as we observe the global tendency of having an all-in-one device that could do all the “tricks”: music, video, entertainment, work, personal life.
Apple could well take advantage of this market opening and put more emphasis on the video capabilities of its devices. With iPhone or iPad, every millimeter or ounce counts, so Apple engineers will have to figure out the perfect way to integrate advanced video hardware; and still to maintain the stylish look that Apple has been boasting over the past years.