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GAME Slashes Kinect Price To £80

Gaming specialist retailer GAME has cut the price of the Kinect to £80, a 33 per cent drop from its initial recommended selling price of £120, a move that is likely to spark a price war just before the bumper bank holiday season.

Neil Ashurst, the head of PR at GAME (opens in new tab), stressed this point saying, "'The up-coming Bank Holidays will provide plenty of gaming time but, with money tight at the moment, gamers are looking for the best value deals on the market."

He added, "We are responding by giving customers an early Easter present with a range of fantastic deals and prices on consoles as well as on some of the latest titles."

Microsoft's motion controller was only introduced late last year and has already proved to be a massive hit, becoming the fastest selling electronic device, ahead of the Apple iPod and gaming consoles.

Note that the controller also comes with Kinect Adventures for free, and that customers can purchase a maximum of two Kinect devices, although we're not sure how many households actually possess two Xbox 360 gaming consoles.

The gaming retailer is also selling the PlayStation 3 with 160GB hard disk for £200, down from £228, the Xbox 360 with a 250GB HDD down to £220 from £265, the Wii Fit Plus bundle for £50 down from £75 and the PS3 Move Starter Pack down to £30 from £50.

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.