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Sony Ericsson opens up shop

Mobile phone manufacturer Sony Ericsson has opened up a shop on the Android Market, where they are the first handset maker to do so and in order to provide applications for their own mobiles.

Sony Ericsson has replaced the ‘My Apps’ link on the Android Market application on their phones, with a direct link to their SE channel inside of the application repository which houses apps geared up to complement their Android handsets.

The channel has been geared up to enhance their own mobile phones, by providing recommended apps and games for the company’s own devices with exclusive items provided by Sony Ericsson.

The channel contains apps that also work with SE’s well-know and established software, such as their social networking feeder app and LiveWare software.

The mobile manufacturer has bolt-ons for their TimeScarpe social networking feed displayer on the channel, which brings into the software Foursquare access, LinkedIn, Hyves and Vznet access – to name but a few.

Sony Ericsson has stated that their shop on the Android Market is mobile phone network depended, where not everyone might be able to gain access as it’s down to the operator to confirm or deny admittance.

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Rob has worked in the affiliate industry for many years with large publishers, and previously worked as a journalist on titles such as Wired, PC Magazine, ITProPortal, The Register, The Inquirer, Pocket-Lint, Mobile Industry Review, Know Your Mobile and The Gadget Show.