Apple may be looking to debut a range of high definition television products by the end of the year, as it prepares to take on the likes of Panasonic and Samsung in a market estimated to be worth $100 billion.
Apple Insider reports that Brian White, an analyst at Ticonderoga Securities, picked up "data points" that suggest Apple may bring out a "smart TV", possibly towards the end of 2011.
White's inferences come after he visited an electronics trade show in China this week, when he noted, "Our research suggests this Smart TV would go well beyond the miniature $99 second-generation Apple TV that the company released last fall and provide a full-blown TV product for consumers."
He also added, "The combination of Apple's powerful ecosystem, industrial design savvy, powerful brand and ability to reinvent product categories could make Apple a powerful force in the TV world over the next few years".
Apple's flagship product could be a $2000 HDTV that includes functionality currently found on the $99 Apple TV; many expect the television to be a 50-inch model or bigger.
At least one analyst, Gene Munster of Piper Jaffray, believes that Apple may have allocated nearly $4 billion towards securing enough components and parts to launch that product.