Google’s US search engine market share increased during the last month as Bing and Yahoo still struggle to bring down the search engine giant.
According to the latest web metrics released by comScore, Google’s search engine accounted for 65.7 percent of all the web searches conducted in March in the US, an increase of 0.3 percent from the 65.4 percent market share it had in February.
In the past couple of weeks, Google has introduced some new algorithm tweaks in its search engine aimed at delivering more high-quality searches to its users. Analysts believe that Google’s updates have succeeded in increasing its market share, which had declined in January and February.
Microsoft’s Bing search engine also increased its internet search market share by 0.3 percent to 13.9 percent in March, from 13.6 percent in February. Yahoo continued its downwards trend, with a search engine market share of 15.7 percent in March, down from 16.1 percent in February.
“More than 16.9 billion explicit core searches were conducted in March. Google Sites ranked first with 11.1 billion searches, followed by Yahoo! Sites with 2.7 billion, Microsoft Sites with 2.4 billion, Ask Network with 520 million and AOL, Inc. with 272 million,” comScore revealed (http://www.bloomberg.com/news/2011-04-13/google-microsoft-s-bing-gain-share-in-march-u-s-online-search.html).