YouTube is planning to invest heavily in nurturing upcoming British video makers in a bid to encourage more people to upload original videos to its platform.
Under the YouTube NextUP scheme, the Google owned video-sharing giant will invest €500,000 (£441,000) to encourage digital talent in the UK.
The scheme, which is available for YouTube partners, will grant 25 video makers winning €20,000 each to develop content for the video sharing platform.
The NextUP scheme will also include a ‘creator camp’, which will provide grant winners with specialised coaching on producing video content for the platform. Google said that any YouTube partner, be it an actor, singer, dancer,artist, can apply for the grant.
YouTube Partners are video makers who earn revenue from advertisements on their YouTube channel. Google hopes that by producing high quality content, these partners will be able to attract high paying advertisers to the platform.
Announcing the scheme alongside Google at an event for partners in London, Claire Geddie, the audiovisual manager for the British Film Institute, said “Channels like YouTube offer new tools and ways to get your content seen, and using online channels should be a key part of your personal and organisational strategy.” (http://www.guardian.co.uk/technology/2011/apr/14/youtube-nextup-scheme-uk-digital-talent)