Google has straight away rejected all the charges brought upon it about the recent updates in its much vaunted Panda page rank algorithm system being hostile towards its rivals.
The company claimed that it regularly updated its algorithm systems in order to facilitate more refined and accurate search results.
Scott Huffman, the head of search evaluation at Google Inc expressed his outrage by labelling the charges brought upon the company as “almost absurd”.
Earlier, Google made some key changes in its page-rank-algorithm system, famously known as “Panda”, with the view of promoting the quality, content-high web sites rather than those who solely survives on SEO techniques.
Addressing the changes it made in Panda, Google wrote on its official blog: “Our goal is simple: to give people the most relevant answers to their queries as quickly as possible. This requires constant tuning of our algorithms, as new content—both good and bad—comes online all the time.”
However, with the introduction of these updates, not only the visibility of the low quality (content wise) web sites reduced, but also a number of prominent websites including paywalls suffered major setbacks.
Ciao.co.uk, a popular website from the Microsoft family line up reportedly suffered the most from this development as according to sources, with a shocking 94% decline in its visibility.
This eventually raised suspicion about the motive of Google behind these updates, as Microsoft, happens to be one of its biggest rivals on the market today.