TweetDeck, one of the most popular third-party client on Twitter, is up for sale and speculations are already making the rounds that both Twitter and its rival UberMedia are gearing up to fight over the company that will help either onestrengthen their position in the social media market.
Applications from UberMedia account for more than 11 percent of all tweets sent from the micro-blogging site, but there has been a lot of friction between Twitter and UberMedia since Twitter banned UberSocial and Twidroyd for API violation. Tweetdeck, which is considered to be UberMedia's only serious competition, is used by millions of Twitter users around the world.
Meanwhile news is already rife about UberMedia building a Twitter competitor which would remove the 140 character restriction. First reported by CNN, a rival microblogging platform could create an even more intense rivalry between the two companies.
The acquisition of TweetDeck could also be seen as a defensive tactic used by Twitter to keep this popular application out of UberMedia’s hands. It is no surprise that Twitter is ready to shell out $20 million more than UberMedia’s initial offer of $30 million for TweetDeck.