The extensive grip of digital devices like mobile phones on young people has finally been revealed in a recent Ofcom survey which found that most young people would rather give up television than part with their mobile phones. The survey conducted by the media regulator mainly focused on youths aged between 12 and 24.
In the survey, 28% of people aged between 16 and 24 said that they would miss their mobile device more than anything, including television and internet. While 26% favoured internet and 23% said they cannot live without television. The survey (opens in new tab) found young children in the age bracket 12 to 15 are more attached to their mobile phones than any other group with 26% opting for mobile phone while 24% opted for television and internet.
Traditional entertainment medium like television are still preferred by most adults as something they would miss the most. However, this figure dropped to 44% in 2010 from 50% in 2009 giving it a sharp blow. The survey also found children aged between 12 and 15 to spend 17.2 hours watching television and 15.6 hours on Internet.
Ofcom survey also found increase in the number of text messages sent by children in the age group 12 to 15; it has in fact doubled from 54 in 2007 to 113 in 2010. Ofcom research director, James Thickett summarized the whole finding by saying that although TV remains the most used media it is no longer the media that young people will really miss.