Tree-hugging do-gooders from Greenpeace have singled out Apple as the worst tech company on the planet because it uses dirty power to run its data centres.
The Cupertino company came last in a league table of online outfits because its new data centre in Carolina uses enough power to run 80,000 homes, 62 per cent of which comes from coal and 32 per cent from nuclear.
It's not clear where the the remaining six per cent is generated but we suspect it might come from the warm sense of self-satisfaction employees get from working for Apple. We could be wrong.
Apple tries to keep the green lobby at bay by eliminating toxic chemicals and unrecyclable components from its supply chain, but we suspect Jobs' Mob would have to make solar-powered gadgets out of free-range hemp before Greenpeace would be satisfied. Even then it would probably be the wrong kind of hemp... or sunshine.
Greenpeace didn't have access to any real figures from which to make their assumptions, as US companies are not legally obliged to supply such data, so they made them up using 'publicly available information on investments made in data centres'.
The organisation's report, How Dirty is Your Data (which is presumably hosted on a wind-powered server somewhere) also makes up figures for other companies' reliance on coal, including Facebook at 53.2 per cent, IBM at 51.6 per cent, HP at 49.4 per cent, and Twitter at 42.5 per cent.
No mention was made of the huge amounts of fuel, trees and packaging materials which would have been needed if all of the data and products farmed out by nasty data centres was shipped across the globe using traditional methods. Downloading a music CD rather than buying it from a shop saves as much as 80 per cent of the emissions produced.
Winning this year's award for the most shockingly crass piece of mumbo-jumbo, scaremongering-tosswittery-rent-a-quote-cobblers was Greenpeace's IT policy analyst Gary Cook who pretty much blamed YouTube and Facebook for Japan's nuclear meltdown saying: "Consumers want to know that when they upload a video or change their Facebook status that they are not contributing to global warming or future Fukushimas."
Shame on you and your cheap sound-bites Mr Cook. Now get back in your cave.