Online retail giant Amazon has introduced a new campaign to help drive traffic to its newly launched Amazon App Store for Android-based devices.
The company, partnering with Verizon Wireless, is offering $25 worth of Android apps to new Verizon Android customers, reports Gizmo Crunch.
The promotion, which will last until the end of this week, will allow people who purchase Android devices through Verizon to download $25 worth of Android apps for free from the Amazon App Store, which was launched by Amazon to rival Google’s Android Market.
The Amazon App Store, which was launched last month, currently offers 7,500 apps for download, a far cry from the hundreds of thousands available on Google's Android Market.
The move will not only help drive Android sales but will also increase the visibility of the Amazon App Store, which is accessible only by Verizon, Sprint and T-Mobile customers as AT&T prevents its Android users from downloading apps from third party storefronts.
Amazon also hopes that the promotional campaign will bolster sales at its Amazon Wireless store for smartphone and mobile phones. Android based devices are the best selling devices in the store; Amazon does not offer Apple's iPhone.