Apple head honcho Steve Jobs managed to lift an arm off his sick-bed to use his iPhone to reply to a missive fired in his direction by a user.
"Steve," the user wrote in the email seen by MacRumours, "Could you please explain the necessity of the passive location-tracking tool embedded in my iPhone? It's kind of unnerving knowing that my exact location is being recorded at all times. Maybe you could shed some light on this for me before I switch to a Droid. They don't track me."
'Steve' came back with a short reply:
"Oh yes they do. We don't track anyone. The info circulating around is false."
What we suspect is going on here is that Jobs is playing semantics with the word 'track'. But rather disingenuously.
He says, "Oh yes they do," referring to Motorola - or maybe Samsung - who make a phone named Droid. Or maybe he's referring to Google, maker of Android operating system running on the Droid devices.
Android has been shown to use location data in a short-term manner to keep track on its users. Apple's iPhone has been shown to use users' location data to, um, keep tabs on where they go. And the data the iPhone gathers is available for many months - something police authorities have been exploiting for some time.
But of course the iPhone doesn't 'track' anyone. It just keeps a record of where its users have been. The Droid does the same thing and stores the data for a short period of time. But in Jobs-speak that's tracking.
When Apple does it, it's not tracking, it's all part of the service.